Case Studies
Mercom
From a small, virtually unknown company to an Inc. 500 company two years in a row
Challenges
- Expanding a computer telephony systems manufacturer into new markets and making them widely recognized
- Clarifying Mercom's complex and numerous product offerings
Actions
- Targeted major publications for each of Mercom's markets and instituted a contributed article program
- Helped revamp the company's website, clarifying messages and reorganizing the structure
- Redefined Mercom's key messages during the company's rapid growth
- Submitted the company and new product offerings in various award competitions
- Arranged interviews with key members of the press at trade shows
Key Results
- Transformed Mercom from a virtually unknown company to one of the most talked about companies in their market
- Went from getting almost no press coverage at all to getting articles in a wide variety of publications
- Expanded from 5 employees to more than 50 employees, since the company was founded
- Named, for two consecutive years, as one of the fastest growing companies in America by Inc. magazine, in its annual ranking of the >em>Inc. 500
- Received numerous awards, including four product-of-the-year awards and six best-of-show awards
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