Case Studies

ITAC Systems

Company's increased visibility and success leads to record-breaking sales

Challenges

  • Increasing the visibility of a relatively unknown manufacturer of trackball mice
  • Expanding ITAC's share of the industrial devices market

Actions

  • Revamped the company's underlying messaging, making it more clear, concise, and attention-getting
  • Wrote highly effective news releases for multiple new product launches
  • Targeted and pitched hundreds of editors and reporters at industrial-related publications through emails, releases, and direct mail campaigns
  • Guided ITAC through the process of revamping and expanding their press materials
  • Placed numerous evaluation units of the company's products in key publications

Key Results

  • Dramatically increased the extent of media coverage for ITAC, getting articles in numerous publications including TIME, PC Magazine, and Popular Electronics, among others
  • Labeled the "Air Jordan of mousedom" by PC World
  • Included in a book titled Inside the PC by Peter Norton, creator of Norton AntiVirus
  • Created an enormous amount of buzz about the company, transforming them from being relatively unknown to widely respected and talked about in their market
  • Achieved record-breaking product sales for two years