Case Studies


From a small, virtually unknown company to an Inc. 500 company two years in a row


  • Expanding a computer telephony systems manufacturer into new markets and making them widely recognized
  • Clarifying Mercom's complex and numerous product offerings


  • Targeted major publications for each of Mercom's markets and instituted a contributed article program
  • Helped revamp the company's website, clarifying messages and reorganizing the structure
  • Redefined Mercom's key messages during the company's rapid growth
  • Submitted the company and new product offerings in various award competitions
  • Arranged interviews with key members of the press at trade shows

Key Results

  • Transformed Mercom from a virtually unknown company to one of the most talked about companies in their market
  • Went from getting almost no press coverage at all to getting articles in a wide variety of publications
  • Expanded from 5 employees to more than 50 employees, since the company was founded
  • Named, for two consecutive years, as one of the fastest growing companies in America by Inc. magazine, in its annual ranking of the >em>Inc. 500
  • Received numerous awards, including four product-of-the-year awards and six best-of-show awards